"Blending the urban setting of Manhattan's Times Square with Caribbean beachside vibes presents a challenge to even the most savvy hotelier. The target customer ostensibly wants to stay in the heart of the largest city in the U.S., but be able to escape to their own private island. It takes a special kind of magic to make 7th Avenue feel like St. Barts, and The Margaritaville Resort Times Square has this tricky choreography down."
"Buffet, who used his brand and influence to help the environment, speaks loudly through the simple touches throughout the hotel. The seventh-floor lobby features tropical foliage and larger-than-life parrots on the walls. Margaritaville's signature giant blue flip-flop greets guests on the ground floor, creating a first impression that the Margaritaville Paradise cruise ship just pulled into Times Square. Don't let the vibes fool you; this hotel is more than a place to unplug."
Margaritaville Resort Times Square blends island-inspired design with a central Manhattan location, using white-louvered shutters and whale-tail faucet knobs to evoke Caribbean style. Tropical foliage, oversized parrots and a giant blue flip-flop establish a beachside-first impression within Times Square. The property conveys environmental commitment through Jimmy Buffett–linked branding and simple, conservation-minded touches. Amenities include the Fins Up Fitness Center, ground-floor coffee service, tech-forward guest rooms with reliable Wi‑Fi and QR-code tipping, and a private seventh-floor conference room with full A/V available for rent at $1,200. The hotel targets guests who combine business and leisure, aligning with Millennial travel trends.
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