"Cold, it seems, is the new hot. With the rise of "coolcations" and "quietcations" reflecting a growing desire to tap into the grounding stillness that winter provides, winter wellness is definitely a thing-and more vacationers are understanding that winter wellness destinations can be just as rejuvenating as their sun-soaked counterparts. Snow tourism has expanded well beyond skiing, and industry research indicates travelers are seeking winter getaway activities in addition to downhill sports, with spa time, restorative immersion in nature, and mindfulness practices leading the way."
"Whether cold plunges or starlit sauna sessions, these unique winter-based wellness experiences are redefining what a rejuvenating winter retreat can look like. For travelers wanting to pair the restorative power of nature with curated practices such as yoga, meditation, and mindfulness, these destinations explore just how perfectly cold-weather escapes are primed for wellness. Scandinavian retreats and alpine hideaways alike provide the backdrop to experience winter's crisp air, soft light, and simple invitation to slow down and revel in restorative practices."
Cold-weather travel is emerging as a wellness trend driven by desires for grounding stillness and slower rhythms. Travelers are seeking winter experiences beyond skiing, including spa time, thermal bathing, restorative immersion in nature, yoga, meditation, and mindfulness practices. Cold plunges and starlit sauna sessions offer distinctive rejuvenation rooted in seasonal contrasts. Scandinavian retreats and alpine hideaways provide crisp air, soft light, and settings that encourage presence, reflection, and reduced pace. Historic mountain properties combine thoughtful design with year-round wellness programming; some resorts now add nature-immersed thermal bathing and curated practices to expand restorative offerings throughout winter.
Read at Yoga Journal
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