"In clinical skincare, there's often an assumption that the more 'designed' something looks, the less serious it is. Creating a brand that felt just as trustworthy as the clinical products it would be competing with, but that equally felt like a fresh, contemporary and covetable luxury brand, was definitely the biggest challenge, but it was also the biggest opportunity - that essentially became our white space."
"The product bottles took shape in minimal colour, with a warm family of neutrals that played with light and transparencies, to nod to the brand's essentialist approach to skincare."
"The B and E initials of their brand name could converge into perfectly symmetrical graphic elements and served as the perfect ownable mark for the brand, mimicking the three layers of the skin."
The brand's visual identity required a minimalist approach, contrasting with its colorful branding history. The challenge was to create a trustworthy luxury skincare brand that felt contemporary. Designers focused on packaging with neutral colors and transparency to reflect an essentialist skincare approach. The logo design cleverly utilized the initials B and E, creating a symmetrical graphic that represents the skin's layers, enhancing the brand's identity while maintaining a modern luxury feel.
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