"HorsegiirL was on billboards and posters across Berlin, London and New York, featuring cinematic studio shots with a hot desert sun casting five different, alphabetical shadows. This campaign was a serious move to share in the real world, as horsegiirL exists in physical space, in front of crowds."
"The updated type specimen was inspired by teen magazines, featuring five loose sheets that serve as both a type specimen and a reader, with posters for personal display. Flipping through the pages rewards viewers with unintentional combinations of text and image."
"The launch included variable font karaoke, showcasing the variability of the typefaces. The new compressed and condensed styles added another layer, allowing designers to cover a whole project with expressive display and compact body copy."
HorsegiirL's campaign featured her on billboards and posters in major cities, emphasizing her presence in physical spaces. The campaign was directed by Dinamo and Veryes, with photography by Tereza Mundilova. Dinamo's updated type specimen was inspired by teen magazines, offering a unique format with posters. The campaign included a variable font karaoke, showcasing the versatility of the typefaces. The new styles added depth and flexibility, allowing designers to create expressive projects across various formats.
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