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fromItsnicethat
2 days ago

Yee Hawr: horsegiirL is the new face of Dinamo's half sans half serif experiment in type design

HorsegiirL was on billboards and posters across Berlin, London and New York, featuring cinematic studio shots with a hot desert sun casting five different, alphabetical shadows. This campaign was a serious move to share in the real world, as horsegiirL exists in physical space, in front of crowds.
Typography
Media industry
fromThe Drum
3 months ago

The true power of print advertising is undiminished by a fall in spend

Print delights audiences and provides safer advertising environments, but advertiser short-termism and digital scale drive continued declines in print ad spend.
fromCreative Bloq
7 months ago

Mercedes-Benz revives print ads in ingenious new campaign

In its aspirational new campaign, the iconic car brand celebrates the dreamers, putting its fans behind the driver's seat in an ingenious new newspaper ad. Print ads have been around for centuries, so trying to reinvent the wheel isn't an easy task. Embracing simple, yet clever design, Mercedes proves that bold visuals can have a big impact and a timeless appeal without the need for flashy digital design.
Marketing
Marketing tech
fromCreative Bloq
1 year ago

The best prints ads of the 2010s, as picked by experts

Print ads remained effective in the 2010s despite digital disruption, utilizing creativity and topicality to engage consumers.
Graphic design
fromCreative Bloq
1 year ago

The best print ads of the 2020s so far, as picked by experts

The 2020s have seen a resurgence in impactful print advertising that connects emotionally and challenges perceptions.
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