The Liberal Democrats advocate for stronger regulations on YouTube ads, calling for pre-approval similar to that required for traditional media. They highlighted the rise of YouTube as a major media service in the UK and criticized its current advertising practices as insufficient. The party argues that irresponsible advertising can proliferate without adequate oversight, endangering users. Max Wilkinson MP emphasized the need for regulations to catch up with digital content consumption, urging the government to ensure that digital platforms adhere to the same standards as traditional broadcasters to protect consumers from harmful content.
"It's clearly not right that a platform now more watched than almost any traditional broadcaster is still operating under a 'lighter touch' advertising regime."
"We cannot allow a two-tier system where traditional broadcasters face robust scrutiny, while a digital giant like YouTube is allowed to mark its own homework."
"Regulations need to catch up with the reality of how people are watching content and unscrupulous advertisers must not be allowed to use loopholes to exploit people."
"The government needs to act now to protect UK consumers from misleading or harmful content."
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