"In the new area, which the company said will be trialled until Christmas, customers will be served with a complimentary glass of sparkling wine or hot drink as well as hand and arm massages and Waitrose chocolates. Rosie Hanley, brand director at John Lewis, said: This trial is a perfect example of our wider strategy investing in our stores to offer unique, service-led experiences that our customers can't get anywhere else. [This is] about rewarding loyalty with a premium experience."
"Customers who are signed up to the retailer's My John Lewis scheme will be able to book slots in advance, or walk in if there is space. Members will be able to bring two guests with them, and the VIP space will be able to accommodate up to 30 customers an hour. The initiative, first reported by the Sunday Telegraph, comes as John Lewis looks to invest in its stores in an attempt to attract customers to its high street stores."
John Lewis will open a loyalty-only VIP lounge at its Oxford Street flagship as a trial through Christmas. Access will be limited to My John Lewis members who can book slots or walk in and bring two guests. The space will serve complimentary sparkling wine or hot drinks, provide hand and arm massages, and offer Waitrose chocolates, accommodating up to 30 customers per hour. The move follows a first-half loss of 88m and forms part of wider investment in stores. The John Lewis Partnership is spending about 800m on store refurbishments and increased floor staffing to improve shopper experience.
Read at www.theguardian.com
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