"While most food companies are seeing declines in consumer demand, sales of Hamburger Helper are up 14.5% in the year through August, getting an extra bump from its appearance on an episode of "The Bear" in June, according to the company that owns the brand, Eagle Foods. It's not just Hamburger Helper. Purchases of rice are up 7.5% this year. Distressed shoppers are also buying more cans of tuna, salmon and sardines. Sales of beans and boxes of macaroni and cheese are also strong, based on data from the research firm Circana."
"Uncertainty about the economy and higher tariffs on goods from a variety of countries have led many consumers to refocus their spending on essentials or items that are good values, while cutting back on extras or unnecessary spending. "Cost-of-living expenses are up. Eating and drinking expenses are up," said Sally Lyons Wyatt, who advises packaged food companies at Circana. "Consumers are looking for foods that fill them up for the least amount of money.""
Rising grocery and beef prices are prompting shoppers to favor lower-cost, filling staples. Hamburger Helper sales grew 14.5% year through August, aided by a June appearance on "The Bear," and the brand is owned by Eagle Foods. Rice purchases rose 7.5% this year, and canned tuna, salmon, and sardines have seen increased demand. Beans and boxed macaroni and cheese are also selling well. Economic uncertainty and higher tariffs are causing many consumers to prioritize essentials and value. Food consumed at home costs 21% more than four years ago, and ground beef prices jumped 13% over the past year due to cattle shortages.
Read at Boston.com
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