Donald Trump leverages media spectacle and theatricality to consolidate his popularity and message. This article discusses various instances—from his responses post-assassination attempt to his antics during formal meetings—that illustrate how Trump views political events as television opportunities. He gained fame through 'The Apprentice' and continues to utilize media strategies aggressively, particularly in his second term. This heightened focus on performance has blurred the lines between reality and spectacle, raising concerns about the authenticity of political discourse in modern America.
Trump has cemented his popularity through television, using every public appearance as a potential show to attract attention and make his messages go viral.
In his second term, Trump has upped the showmanship, employing a flood the zone strategy to dominate the public with theatrical performances.
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