"The change was immediately met with intense outrage online from conservatives and far-right influencers who accused the company of going woke. The restaurant's stock dropped more than 10%. Even Donald Trump weighed in and publicly urged Cracker Barrel to return to its old logo. Shortly after, the restaurant chain announced that it would restore the old logo and the president praised the reversal."
"Now, on Tuesday, Cracker Barrel said it was also shelving its interior redesign plans as well. Your Old Country Store is Here to Stay, the company said in a statement on its website. You've shared your voices in recent weeks not just on our logo, but also on our restaurants. We're continuing to listen. Today, we're suspending our remodels. If your restaurant hasn't been remodeled, you don't need to worry, it won't be."
"The company said that they heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel. Cracker Barrel said it had tested the new interior look in four of its 660 locations and would not be moving forward with the redesign. The vintage Americana you love will always be here the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop and antiques pulled straight from our warehouse in Lebanon, Tennessee, the chain said."
Cracker Barrel suspended plans to remodel its restaurants and reversed a recently introduced minimalist logo following intense public backlash. The 56-year-old chain had unveiled a new logo, contemporary interior plans, and updated menu items aimed at modernizing its image. The new logo replaced the longstanding image of an old man leaning against a barrel with a simplified gold background and minimalist lettering. Conservatives and far-right influencers accused the company of being 'woke,' prompting a stock drop of more than 10% and public calls, including from Donald Trump, to restore the old logo. Cracker Barrel tested the new interior in four locations and decided not to proceed, pledging to preserve its vintage Americana aesthetic.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]