"Congress last year passed a ban on TikTok, calling it a potential national security threat, but President Joe Biden, who signed the bill into law and was Becerra's boss at the time, announced before leaving office that he wouldn't enforce it. After the Supreme Court ruled the ban constitutional, President Donald Trump suspended it on his first day in office to give the China-based company ByteDance, which opposed the ban, time to find a new buyer."
"Trump, a Republican, had tried to ban dealings with ByteDance during his first term, but he joined the TikTok platform last year and has millions of followers. He has repeatedly extended the deadline for ByteDance to find a buyer and has hinted occasionally, as recently as Monday, that there was a deal over the future of the social media app, but without offering details. The White House started its own TikTok account last month."
"Becerra's new approach is part of an effort by Democrats to counter the rightward swing that was seen last year both in red states such as Texas and Florida and blue states such as California, New Jersey and New York, where Trump improved his numbers among Latinos. The idea is to lock in a key user base by pushing out content early on a platform politicians are still largely experimenting with."
Xavier Becerra is embracing TikTok to target Spanish-language users, citing higher TikTok use among Hispanic adults than among Black and white adults. Congress passed a TikTok ban as a potential national security threat, but President Biden declined enforcement before leaving office; the Supreme Court upheld the ban and President Trump suspended it to allow ByteDance time to seek a buyer. Trump joined TikTok and the White House created an account. Democrats are pushing TikTok content to try to regain Latino support after improved Trump performance among Hispanics in several states. Candidates in New Jersey and Virginia are adapting campaigns to appeal to Hispanic voters.
Read at Fortune
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