AI is the ultimate design assistant, but it has one fatal flaw.

"The conversation around AI in the design world has reached a fever pitch. With tools like Midjourney, Galileo AI, and Figma's Jambot, it's easy to feel a mix of awe and anxiety. We're witnessing a paradigm shift where stunning interfaces, endless design variations, and even functional code can be generated from a simple text prompt. The promise is one of unparalleled efficiency, allowing us to explore, iterate, and produce at a scale we could only dream of a few years ago."

"AI has become the ultimate design assistant. It's a tireless, data-driven partner that never needs a coffee break. But in our rush to embrace this new-found speed, we risk overlooking AI's one fatal flaw: it has no lived experience. This isn't a trivial gap; it's a chasm. In fact, a recent PwC report found that nearly 60% of consumers feel businesses have lost touch with the human element of customer experience."

AI design tools can generate interfaces, variations, and functional code from simple text prompts, enabling unprecedented speed and scale. These tools offer unparalleled efficiency, allowing rapid exploration, iteration, and production. AI functions as a tireless, data-driven assistant but lacks lived experience, empathy, and contextual understanding. Nearly 60% of consumers feel businesses have lost touch with the human element of customer experience. Automating workflows risks eroding human connection in design. Designers must prioritize empathy, human-centered research, and lived-experience insights to create inclusive, meaningful experiences that machines alone cannot provide.

Read at Medium