The article emphasizes the role of design as a collaborative effort that transcends mere aesthetics. It outlines how designers act as connectors between different stakeholders, including managers, marketing teams, and developers by fostering understanding through frameworks that facilitate feedback and approvals. Managers seek justifications for design decisions, stakeholders want their visions represented, while marketing teams focus on how design informs messaging. Effective communication and clarity are key to aligning all parties with the design direction, thus ensuring product success.
Design isn't just about screens. It's about creating a shared understanding of the product.
Back it up with logic - why it benefits users, what constraints influenced the decision, and how it fits into the broader context of the timeline or engineering limitations.
They want to see their vision come alive. Help them understand how you approached the look and feel of the product.
Before designing, talk to them. Understand their vision and research insights. What do they think makes the product stand out?
#design-collaboration #stakeholder-communication #product-development #user-experience #team-alignment
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