The article discusses the evolution of design from a focus on tangible objects to a strategic, digital approach aimed at enabling change. Designers are urged to adapt their roles to address contemporary issues like climate change and justice, prioritizing the enhancement of existing structures rather than merely creating new products. Despite efforts to gain recognition in leadership contexts, many CEOs do not fully grasp the role of design leaders, indicating a need for clearer communication about the impact and value of design.
Many people still see design as something tangible, forgetting that today, design largely emphasizes strategic thinking and digital solutions rather than just physical objects.
The future role of designers should focus more on facilitating, protecting, and enhancing existing solutions, rather than merely creating new products.
Despite efforts for design leadership recognition, a significant number of CEOs lack understanding of the role and contributions of Chief Design Officers.
Understanding our evolved role in addressing interconnected crises—like climate change and justice—requires a shift from object creation to nurturing existing frameworks.
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