Gemini Local Results Shows How Google Interprets Your Business
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Gemini Local Results Shows How Google Interprets Your Business
""People talk most about": In several examples, this is just a straight-up list of exactly three menu items. For one spot, it was literally just: omakase, sake, nigiri. "People love to order": This section gets a star icon and goes deeper than just listing names. It includes brief descriptions of specific dishes, like noting a Michigan Roll has a "generous portion of tuna.""
""Tips from reviewers": This is pure utility data pulled from the reviews. it's logistical advice like warning you that "plates are small," "it can get pretty loud," or that you have to order on a touch-screen kiosk. "People go here for": This defines the actual use case of the venue. Gemini is categorizing spots based on vibe, like whether it's for "impressing a date" or just "grabbing a casual bite.""
"Google's Gemini may be rolling out new local results, it may be new, I am not sure. But the details it shows may give you insight into how Google understands and interprets your business. Gemini gives new headlines and sections about your business based on what it thinks it knows about it. Here is the video she shared of this: Super interesting, and as she said, "Take a look at how Gemini is interpreting your business.""
Google's Gemini appears to produce new local search results that create concise headlines and categorized summaries describing businesses. The categories include "People talk most about," often listing three menu items, and "People love to order," which provides starred dish descriptions. A "Tips from reviewers" category extracts logistical advice from reviews, like small plates, loud environments, or ordering via kiosk. A "People go here for" category defines venue use cases by vibe, such as impressing a date or grabbing a casual bite. The details reveal how Gemini interprets menu items, reviewer comments, and customer intent.
Read at Search Engine Roundtable
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