How to Build Long-Term User Trust: Avoid Deceptive UX and Lead Manipulation
Briefly

How to Build Long-Term User Trust: Avoid Deceptive UX and Lead Manipulation
"Manipulative UX patterns are user interface (UI) design techniques and tactics used to influence a user's decision-making, often for the benefit of the company and to the detriment of the user. Also known as "dark patterns", these tactics often encourage users to purchase a product or service or to take a certain action."
""A user interface that has been carefully crafted to trick users into doing things. They are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user's interests in mind." - Harry Brignull."
"Leveraging Ethical Design and the Peak End Rule to drive positive user actions and achieve organizational goals. When was the last time you felt tricked or deceived while using a product or website? How did that make you feel about the experience? How did it make you feel... Ask yourself..."
Manipulative UX patterns are UI techniques that intentionally influence user decision-making to benefit companies, often harming user interests. These patterns, commonly called dark patterns, encourage purchases or actions by exploiting cognitive biases and persuasive tactics. The term "dark patterns" was coined by Harry Brignull in 2010 and defines interfaces crafted to trick users through an understanding of human psychology. Ethical design provides an alternative that aligns user needs with organizational goals. Applying behavioral principles such as the Peak–End rule can create memorable, positive experiences that guide users toward desired actions while maintaining trust. Reflective questioning helps reveal moments of deception.
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