How to Build Long-Term User Trust: Avoid Deceptive UX and Lead Manipulation
Manipulative UX patterns intentionally influence user decisions, often benefiting companies at users' expense; ethical design and the Peak-End Rule can promote positive user actions.
Colonoscopy and candy drops: on crafting a good peak-end experience
The peak-end rule explains that our memory of an event is shaped largely by two moments: the peak emotional high point and how the experience concludes.