#peak-end-rule

#peak-end-rule

When it comes to love, this rule doesn't just distort memory; it reshapes how we evaluate our relationships. It influences the way we decide whether to stay, go, or grow. That makes it far more than a curious quirk of memory. It is, in fact, a bias with real consequences for how we choose and sustain our bonds. Understanding how the peak-end rule works can help us consciously redesign our relationships in ways that resist such distortion, allowing us to remember them more truthfully.

Manipulative UX patterns are user interface (UI) design techniques and tactics used to influence a user's decision-making, often for the benefit of the company and to the detriment of the user.

The peak-end rule explains that our memory of an event is shaped largely by two moments: the peak emotional high point and how the experience concludes.