"At its core, design is an act of love. Samsung's exhibition at Milan Design Week 2026 reimagines the human side of tech, inviting visitors to experience technology as a warm, living participant in their lives."
"The Samsung Design Open Lab offers a transparent view into the creative process, allowing visitors to understand the journey of discovery that is as vital as the final product."
"I want visitors to feel the same excitement I felt when I first joined Samsung. You begin to understand why we are making it, the questions we are asking, and the tensions we are exploring."
"The exhibition unfolds like a multisensory experience, orchestrating a suite of products that connect different devices and experiences in one seamless flow, representing Samsung's vision of AI."
At Milan Design Week 2026, Samsung presents an exhibition that highlights the human aspect of technology. The Samsung Design Open Lab invites visitors to engage with the creative process behind product development, emphasizing the importance of discovery. The exhibition features interactive concept devices that explore emotional connections between people and AI, creating a multisensory experience. This approach reframes technology as a warm participant in human life, encouraging more meaningful interactions and expressions through tech.
Read at designboom | architecture & design magazine
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