"Your user personas are probably garbage. They're a collection of stock photos and demographic fluff that you and your team spent a week creating, only to file them away in a Google Drive folder to be forgotten forever. "Marketing Mike," who is 35, married, and "enjoys hiking," isn't helping you make better decisions. He's an art project. Why? Because he's not real."
"Why? Because he's not real. He's not based on the raw, unfiltered, often angry voice of your actual customers. This guide fixes that. This is my no-BS, 3-step prompt chain that turns messy customer feedback into a sharp, tactical user persona in about five minutes. Stop making art projects. Start building a weapon. Step 0: The Prep Work (Don't Skip This) Before we touch ChatGPT, you need to understand the golden rule: Garbage In, Garbage Out."
Stock-photo, demographically vague personas fail because they are not grounded in real customer voices. A practical approach uses a three-step prompt chain to convert messy customer feedback into sharp, tactical personas in about five minutes. Preparation requires gathering five to ten solid pieces of raw customer feedback such as interview transcripts, support tickets, survey responses, public reviews, or session recordings. The golden rule is Garbage In, Garbage Out; prompts cannot produce useful personas without good raw material. Final personas should include verbatim customer quotes, clear pain points, motivations, and tactical recommendations for product and marketing decisions.
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