"At its heart, the Marketday Cart is built around real human behavior. People like to see what they packed. They like knowing where things are. They do not enjoy digging through deep bags to find something they dropped five minutes ago. The cart solves this with three shallow stackable baskets that give users clear visibility and control. This layered structure keeps groceries organized and prevents delicate items from getting crushed."
"Each basket is insulated and fully zippered, which keeps food cool, contained, and protected from outside conditions. This feature is especially useful for fresh food shopping, where temperature matters. The zippered lids also remove the constant worry that something might spill or fall out while walking. From a user experience perspective, this reduces mental effort. The system handles the problem so the shopper does not have to."
Michelle Hildebrand redesigned the traditional shopping trolley after observing awkward market shopping with bulky bags and classic granny carts. Collaboration with Clandestine Design Group produced the Marketday Cart, which centers on actual shopper behavior. The cart features three shallow, stackable baskets that provide visibility and prevent crushing of delicate items. Each basket is insulated and fully zippered to keep food cool and contained, reducing spill risk and mental effort. The baskets are modular and detach for flexible use, allowing one, two, or three bags depending on the trip size.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]