"What's coming into sharper focus isn't fidelity, it's foresight. Part of the work of Product Design today is conceptual: sensing trends, building future-proof systems, and thinking years ahead. But besides the current momentum, we still have to focus on real problems that bring real value as of now. This balance is sometimes challenging, but also creates opportunities to reform our thinking and approaches."
"As AI agents become embedded collaborators in our systems, designers face a powerful and pressing question: Who are we designing for now? Suddenly, we find ourselves in the middle of a new Experience dilemma: designing for both people and programs. That means exploring new personas and reconciling different approaches: emotional intuition, logical execution, and the coherence of both. Let's have a look at the pitfalls of this dilemma and explore what we have to consider while designing for both humans and machines."
AI is rapidly reshaping product design, shifting focus from pixel-level fidelity to foresight and future-proof systems. Product designers must sense trends, build resilient architectures, and think years ahead while still solving present, high-value problems. The emergence of AI agents creates a new experience dilemma: interfaces must serve both people and programs. Agents do not feel; they parse, tokenize, and act on pattern recognition, context, probability, and strict interpretation. Designing for agents requires new UX abstractions such as structured data, semantic HTML, accessible roles, predictable metadata, and clear context so content remains coherent for humans and machines.
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