"We are looking at businesses that are really good at predicting that future state and figuring out where to go. It's not just that they're in a market today that they think works, but they've baked into their strategy and their people a way of thinking about the world that's probabilistic - meaning that anything can change at any moment in time."
"The second law of thermodynamics is that the disorder in a system will increase over time, and it cannot be stopped; it's natural for a system, akin to real life, to always move toward a state of more disorder."
"He said the world has been leaning toward chaos since at least the end of the last century as human populations have gotten bigger and technologies have changed."
Antonio Gracias, founder of Valor Equity Partners, introduced the term 'proentropic' to describe startups built to flourish amid chaos and disruption, including climate volatility, geopolitical shifts, and technological change. The concept derives from physics and entropy, reflecting how disorder naturally increases in systems over time. Gracias developed this thinking since 2013, recognizing that deglobalization and technological advancement would reshape global power structures. Successful proentropic businesses excel at predicting future states and embedding probabilistic thinking into their strategy and culture, enabling them to anticipate edge cases and benefit from unexpected changes. SpaceX exemplifies this approach through its adaptive strategy.
#proentropic-startups #chaos-and-disruption #probabilistic-thinking #business-strategy #technological-change
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