Watch out, prediction markets. The 'super apps' are coming.

"There's gonna be this massive convergence of Robinhood, Coinbase, and the gaming companies with super apps. That's the mega-trend I see. Super apps are loosely defined as apps that subsume most of the reasons people look at their phones - messaging, shopping and payments, social media and news."

"Sam Bankman-Fried, the now-imprisoned crypto trader, once told investors that his vision for the exchange FTX was a platform where you can do anything you want with your next dollar. You can buy Bitcoin. You can buy a banana. Super apps can create cross-selling opportunities."

Prediction markets like Kalshi and Polymarket have gained significant attention through aggressive marketing campaigns. However, industry observers at a gambling conference predict that "super apps" will become the dominant trend. Super apps integrate multiple services—messaging, shopping, payments, social media, and gambling—into single platforms. Companies like DraftKings, Robinhood, and Coinbase are positioning themselves to merge betting, financial products, and other services. The model follows China's WeChat, which successfully combined social media, payments, and messaging. Super apps create cross-selling opportunities and provide users with comprehensive platforms for managing various financial and entertainment needs.

Read at Business Insider