"Asahi introduced a canned alcoholic chu-hai beverage in Japan called Mirai no Lemon Sour, featuring an actual lemon slice crammed into every can."
"Sephiroth's famous ultra-long sword, the Masamune, is humorously depicted as useful for chopping up the floating lemon slices in Mirai no Lemon Sours."
"A limited-time pop-up bar themed after Tifa's Seventh Heaven bar will be set up in Tokyo's Roppongi entertainment district, offering Mirai no Lemon Sour."
"Final Fantasy has previously teamed up with beverage brands, including Pepsi promotions in the United States and drinks produced by Coca-Cola and Suntory in Japan."
Asahi launched a new chu-hai beverage called Mirai no Lemon Sour in 2024, featuring a lemon slice in each can. This unique gimmick aims to stand out in a growing market. The drink is tied to Final Fantasy VII Rebirth, with Sephiroth humorously depicted slicing lemons for the beverage. A themed pop-up bar in Tokyo's Roppongi district will offer the drink in a setting inspired by the game. Previous collaborations between Final Fantasy and beverage brands have occurred, including promotions with Pepsi and Coca-Cola.
Read at GameSpot
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