Roku is introducing a subscription streaming service named Howdy, priced at $2.99 monthly. The service will deliver nearly 10,000 hours of content in collaboration with partners like Lionsgate and Warner Bros. Discovery. Subscribers will access titles across various genres, such as action, romance, and comedy. Roku aims for Howdy to complement existing premium services. The launch follows Roku's acquisition of Frndly TV and is supported by its large user base of over 90 million streaming households. Roku's recent financial report indicates a revenue growth of 15% and increased streaming hours.
Howdy is ad-free and designed to complement, not compete with, premium services, providing subscribers with access to nearly 10,000 hours of content for $2.99.
Subscribers will be able to watch titles like 'Mad Max: Fury Road,' 'The Blind Side,' 'Weeds,' and 'Kids in the Hall,' among various genres.
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