Rumors suggest that Grand Theft Auto 6 might debut at $100, but Strauss Zelnick, CEO of Take-Two Interactive, opposes this idea. He believes in delivering exceptional value for what consumers pay, aiming to exceed expectations with their games. Zelnick mentioned that variable pricing is typical in the gaming industry, with higher initial prices for new releases. Analyst Rhys Elliott argued against a $100 price, emphasizing the importance of maintaining player loyalty, especially for GTA Online. Former Rockstar employee Lazlow Jones indicated he may not return for GTA 6, despite potential musical contributions from real-world artists.
"I think our approach may be a little bit different... our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it."
"Variable pricing has been the nature of this industry forever... delivering more value than what we charge is our rubric."
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