Will Fortnite's marketplace plans be the "nail in the coffin"?

"Epic says creators will normally earn 50 per cent of the V-Bucks value from sales, although the rate will start at 100 per cent initially through 2026 in a bid to encourage participation. "V-Bucks value" is a little complex to calculate, but Epic says 50 per cent of V-Bucks value translates to around 37 per cent of retail spending, while 100 per cent translates to 74 per cent."

"Fortnite creators will be able to sell items directly from their islands using V-Bucks, the in-game currency. That way they will gain revenue from item sales rather than mainly through engagement numbers (last year, Epic paid $325m to creators in engagement payouts). To create items, creators will be able to use "a Verse-based API and new UEFN tools to create and offer purchasable durable items and consumable items in their games.""

Fortnite will enable creators to sell purchasable durable and consumable items directly from their islands using V-Bucks, allowing direct revenue from item sales. Creators will use a Verse-based API and new UEFN tools to build and offer those items. A prominent Sponsored Row in Discover will allow creators to pay for increased visibility of their islands starting in November, with item selling launching in December. Revenue share normally equals 50 percent of V-Bucks value (about 37 percent of retail), but creators will receive 100 percent of V-Bucks value through 2026 to encourage participation. Fans express concerns about inequality, AI content quality, and scams.

Read at Creative Bloq