""The model that got us here won't be the one that takes us forward," Sharma said in a detailed message to Xbox staff."
""Along the way, we will reevaluate our approach to exclusivity, windowing, and AI, and share more as we learn and decide," Sharma said as she laid out Xbox's priorities."
""Our best work happens when the full stack moves together. 'Microsoft Gaming' describes our structure but it does not describe our ambition.""
Asha Sharma, CEO of Xbox, announced a strategic shift by rebranding Microsoft Gaming back to Xbox. This includes a new logo and a focus on hardware, content, experience, and services. The company will reassess its approach to exclusivity, moving away from the previous strategy of releasing first-party games on rival platforms. Sharma emphasized that the current model will not lead to future success, indicating a significant change in direction for Xbox under her leadership.
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