"Yes, we'd all played as Mario before, but on September 10, 2015, Nintendo handed us the keys to the proverbial Mushroom Kingdom. Super Mario Maker wasn't just another Mario platformer. It was a game design toolkit that unlocked the Super Mario franchise in a way that had never been seen before. It was Nintendo saying, "Fine. Show us what you've got." And we did."
"By 2015, the Wii U was an established flop. After the breakout success of the Wii and the high-profile arms race between Sony and Microsoft, Nintendo was starting to feel irrelevant. Super Mario Maker changed the conversation. Even though the console wasn't meeting commercial expectations, it proved that Nintendo still had the capacity to marry their latest tech with new innovations in game design."
Super Mario Maker, released on September 10, 2015, transformed the Mario franchise into a user-driven game design toolkit by letting players create and share their own levels. The game arrived while the Wii U struggled commercially, proving Nintendo could combine the GamePad's touch interface with bold design experimentation. Nintendo loosened historical restrictions on Mario assets, offering a drag-and-drop editor with the ability to switch between Super Mario Bros., Mario 3, World, and New Super Mario Bros. U styles. The result was strong engagement and sales—about four million Wii U copies—demonstrating creative potential and renewed relevance for the brand.
Read at Inverse
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