"Wellness is everywhere on social media. From green powders and glow-up routines on Instagram to weight-loss hacks and "biohacking" trends on TikTok, health content is shaping the way millions of people think about their bodies. But as more creators position themselves as "wellness experts," a major question has emerged: Who is making sure that the advice we're consuming is safe, accurate, and ethical? The short answer: it's complicated. A patchwork of agencies, platforms, and self-regulation programs exists-but enforcement is inconsistent, and audiences are often left vulnerable to misinformation. Let's break down how regulation currently works, where it falls short, and what consumers can do to protect themselves."
"In the U.S., the Federal Trade Commission (FTC) is the main authority overseeing influencer marketing. Influencers are legally required to disclose when they're being paid to promote a product. The FTC's endorsement guidelines state that posts must be "clear and conspicuous" about brand ties and that health claims must be truthful and supported by evidence. Still, violations are widespread. A notable case involved the wellness tea brand , which was fined one million dollars for deceptive health claims -including promises of curing cancer and rapid weight loss-promoted through influencers without proper disclosure."
"Alongside government oversight, there are voluntary programs like the BBB National Programs and the National Advertising Review Board (NARB). These groups encourage brands to maintain ethical standards and handle disputes, but they do not carry the enforcement power of federal regulators. International Efforts Different countries have taken unique approaches to wellness influencer regulation. Australia: The Therapeutic Goods Administration (TGA) bans testimonials and before-and-after photos in wellness product promot"
Wellness content on social media spans green powders, glow-up routines, weight-loss hacks, and biohacking trends, reshaping how millions view their bodies. Many creators present themselves as wellness experts, creating safety, accuracy, and ethics concerns for audiences. In the U.S., the FTC requires clear disclosure of paid promotions and truthful, evidence-backed health claims, but enforcement gaps and widespread violations persist. Voluntary bodies like the BBB National Programs and NARB offer guidance without regulatory power. Some countries adopt stricter rules, such as Australia's TGA banning testimonials and before-and-after photos for certain wellness products. Consumers face misinformation risks and need protective measures.
Read at BlackDoctor.org
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