The statutory language, 'shall issue,' mandates a separate preliminary analysis for public review and comment 'in any case' where the Commission issues a notice of proposed rulemaking and the $100 million threshold is surpassed.
The Federal Trade Commission, under Trump-appointed chair Andrew Ferguson, cleared a merger between Omnicom Group and Interpublic Group, creating the world's largest advertising company, controlling over half of the industry.
The CMA's proposed designation of Google with 'strategic market status' underlines a push for enhanced competition and consumer benefit in the digital economy.
"Under the current rulemaking framework, however, this intended safety valve functions more like a chokepoint. Individuals and organizations seeking an exemption to engage in lawful fair use must navigate a burdensome, time-consuming administrative maze."