Amazon, Google Probed by FTC Over Search Advertising Practices
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Amazon, Google Probed by FTC Over Search Advertising Practices
"The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.'s Google misled advertisers that place ads on their websites, according to people familiar with the matter."
"The investigations, which are being conducted by the agency's consumer protection unit, focus on whether the companies properly disclosed the terms and pricing for ads, said the people, who asked not to be named discussing a confidential matter."
US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.'s Google misled advertisers that place ads on their websites. The investigations are being conducted by the agency's consumer protection unit. The inquiries focus on whether the companies properly disclosed the terms and pricing for ads. People familiar with the matter provided the information but asked not to be named because the matter is confidential. The probes could examine ad contracts, pricing disclosures, billing practices, and whether platforms presented accurate cost and placement information to advertisers.
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