The article introduces the term 'mankeeping,' which describes a dynamic where women take on the emotional labor of supporting their male partners, often becoming unpaid therapists due to men's struggles with vulnerability and loneliness. This shift is partly attributed to a decline in men's social networks, leading women to bear heavier emotional burdens. Research indicates that a significant portion of single women are opting out of dating, leaving men to confront their emotional health. The article encourages men to embrace vulnerability and emotional growth to break free from traditional masculine roles.
On the surface, mankeeping appears to be about men relying on their female partners for emotional support; however, it challenges traditional gender roles and reflects broader societal issues around male loneliness.
The concept of mankeeping highlights how a shrinking social network for men often leads to the burden of emotional labour being disproportionately shouldered by women in relationships.
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