NIKE's World Headquarters in Oregon hosts the Sport Research Lab within the LeBron James Building, where groundbreaking gear is being developed for athlete Faith Kipyegon. The upcoming challenge, Breaking4, focuses on Kipyegon becoming the first woman to run a sub-four-minute mile. To prepare, NIKE's design team employs cutting-edge technology, including motion capture and sensor-equipped treadmills, to understand athlete performance under pressure. The event is scheduled for June 26, 2025, at Stade Charléty in Paris, with a global livestream planned.
For Brett Kirby, who leads performance research within the Advanced Innovation team, the process begins before the first sketch or sample.
Motion capture cameras, treadmills outfitted with sensors, and climate-controlled chambers allow NIKE's teams to simulate race-day conditions.
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