Halfdays, founded by Olympic skier Kiley McKinnon and data analyst Ariana Ferwerda, is transforming the skiwear industry by prioritizing stylish, high-performance, and sustainable products for women. After recognizing the limitations of existing women's skiwear, they launched a brand that challenges traditional designs and offers chic and affordable options. Nearly 100% of the materials used are recycled, appealing to environmentally-conscious consumers. Since its inception, Halfdays has expanded its offerings beyond skiwear to include off-season outerwear and athleisure, gaining significant traction and redefining outdoor culture.
The founders of Halfdays set out to revolutionize skiwear by creating stylish, high-performance, and sustainable options accessible to everyone, challenging the male-centric industry.
By combining their different backgrounds, McKinnon and Ferwerda turned a shared frustration with women's skiwear into a brand that excels in fit, function, and sustainability.
The success of Halfdays illustrates that performance gear can be chic and affordable, attracting a new generation of skiers and redefining outdoor culture.
Since its launch, Halfdays has expanded from skiwear to off-season outerwear and athleisure, breaking into retail and showcasing the brand's exponential growth.
Collection
[
|
...
]