#ad-platforms

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Marketing tech
fromForbes
6 hours ago

15 Marketing Functions To Be Cautious About Automating

Overreliance on marketing automation and AI can harm strategy, trust, and customer experience without human oversight and contextual judgment.
fromAdExchanger
1 month ago

Your CAPI Cheat Sheet: Understanding Conversion APIs | AdExchanger

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.
Marketing tech
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