#walled-gardens

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#measurement #retail-media #attribution #brand-integration #conversion-apis #ad-optimization #earnings-report
Marketing
fromDigiday
3 days ago

'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

Retail media needs seamless integration with national brand campaigns and measurable attribution for brands to secure budgets and drive continued industry growth.
Marketing tech
fromAdExchanger
1 week ago

Conversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger

Conversion APIs (CAPIs) are essential for walled-garden ad platforms to deliver accurate conversion data, improve bidding optimization, and guide efficient budget allocation.
E-Commerce
fromAdExchanger
1 month ago

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? | AdExchanger

The Trade Desk reported steady growth in Q2 earnings, but investor confidence declined due to a decreasing growth rate.
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