#demand-side-platforms

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fromDigiday
3 weeks ago

WTF is request duplication?

Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
fromDigiday
2 months ago

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."
Marketing tech
fromDigiday
2 months ago

Media Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating

Advertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
fromExchangewire
3 months ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing tech
fromDigiday
3 months ago

The winners and losers of Google's third-party cookie reversal

Google's cookie policy reversal has provided temporary relief, but reflects a strategic retreat rather than a clear win.
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