Marketing techfromExchangewire1 day agoThe Evolution of SSPs & DSPs: Are We Headed for a Converged Future?The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing techfromDigiday2 days agoThe winners and losers of Google's third-party cookie reversalGoogle's cookie policy reversal has provided temporary relief, but reflects a strategic retreat rather than a clear win.