Marketing techfromExchangewire1 day agoThe Evolution of SSPs & DSPs: Are We Headed for a Converged Future?The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing techfromDigiday1 month agoAdvertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
fromAdweek4 months agoMarketing techRetailers Choose the SSPs. Brands Are Along for the RideNavigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.