#sell-side-curation

[ follow ]
#programmatic-advertising #supply-side-platforms #interactive-creative #ad-tech-ma #political-ads #ctv
Marketing tech
fromAdExchanger
2 weeks ago

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here's Why | AdExchanger

Onetag acquired Aryel to enhance its sell-side curation platform with interactive creative tools and AI-based deal optimization capabilities, helping SSPs differentiate in a crowded market.
US politics
fromAdExchanger
3 weeks ago

This Election Season, Buyers Can Curate Deals Based On Voter Values | AdExchanger

Sell-side curation lets publishers capture political ad spend by offering value-based voter targeting across premium CTV and digital inventory while maintaining control and brand safety.
Marketing tech
fromExchangewire
2 months ago

Adelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality to Sell-Side Curation

Adelaide's AU metric is now available in Index Marketplaces, enabling sell-side curation and buyers to evaluate and package media quality at scale.
[ Load more ]