#ad-spending-forecasts

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#geopolitical-risk #economic-uncertainty #marketing-budget-flexibility #2026-advertising-market
Marketing
fromDigiday
2 days ago

Middle East conflict casts shadow of global ad outlook

Madison and Wall raised 2026 U.S. ad spending forecast to 8.1%, but Middle East conflict creates uncertainty that will eventually impact growth, particularly in the second half of the year.
Artificial intelligence
fromDigiday
5 months ago

Digiday Media Agency Report 2025: How clients are experimenting and spending - from AI to tariffs

Ad spending growth forecasts for 2025 have been downgraded amid tariff-driven budget cuts, while agentic AI adoption interest rises despite uncertain workflow impacts.
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