#ad-tech-integration

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fromAdExchanger
17 hours ago

Roku Jumps On The API Bandwagon For Its Self-Serve Ads | AdExchanger

The Roku Ads API is intended to serve two different kinds of developers, said Hamilton. First, there are the ad tech partners that want to build on top of Roku's technology to create new CRM and CDP tools for advertisers. Then, there are the advertisers and brands themselves, which can incorporate Roku's tech directly into their own systems for measurement, reporting and campaign management.
Marketing tech
Marketing tech
fromAdExchanger
1 day ago

How Agentic Advertising Platform Aimy Uses Comcast's Universal Ads API | AdExchanger

Comcast's Universal Ads API enables small businesses to buy affordable CTV inventory, and third-party platforms like Brand Networks integrate it for SMB-focused ad buying.
Marketing tech
fromDigiday
1 month ago

How media companies are escaping the digital ad tech maze to meet the demand for cross-platform campaigns

Publishers must adopt integrated, interoperable cross-platform ad tech stacks to streamline ad operations, enable outcome-focused campaigns, and maximize digital and cross-platform revenue.
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