"When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ad buying. Now, other ad tech developers are incorporating the API into their products and workflow. Like Brand Networks, which on Monday announced that Universal Ads would now be buyable through the company's agentic ad buying platform, Aimy Ads."
"To that end, Aimy was designed to consolidate the ad buying process and guide the user through the experience. The Claude-powered AI agent (although it can be run on other LLMs as well, said Garsin) recommends channels, campaign dates and budgets, and can offer multiple choice prompts. For example, during a live demonstration, the Aimy platform generated buttons that included several suggestions about which types of audiences to target."
Comcast launched a self-serve Universal Ads platform with an ads API to make connected-TV advertising accessible to small businesses, similar to search and social ad buying. Ad tech developers are adopting the API into their products and workflows, and Brand Networks added Universal Ads to its Aimy Ads agentic buying platform. Aimy, released in July, targets small and local businesses and integrates with Meta, TikTok, Google, and Universal Ads. Universal Ads inventory offers attractive pricing and availability for SMBs compared with other CTV sources. Aimy consolidates ad buying and uses a Claude-powered AI agent to recommend channels, dates, budgets and audience prompts to simplify campaign setup.
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