Marketing tech
fromDigiday
3 days agoProgrammatic advertising on TV is set to increase this year
Programmatic CTV lowers barriers for small and medium brands, enabling targeted, measurable TV advertising that drives outcomes and revenue.
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#ctv #connected-tv #programmatic-tv #audience-targeting #supply-side #direct-integrations #universal-ads-api
fromDigiday
3 months agoReddit is already in early testing with its own AI campaign tool
"I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation," Reddit's COO Jennifer Wong told Digiday. "We've been working on this for a while, and we're really excited to make our ad platform easier to activate on." Still for now, as Wong put it, the alpha is just a small piece of Reddit's advertiser base, "It's still a small test, more than two hands of advertisers," she said, adding that so far it's received "encouraging feedback."
Marketing tech
fromExchangewire
4 months agoDAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz's video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing).
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