#programmatic-tv

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Marketing tech
fromDigiday
3 days ago

Programmatic advertising on TV is set to increase this year

Programmatic CTV lowers barriers for small and medium brands, enabling targeted, measurable TV advertising that drives outcomes and revenue.
#programmatic-advertising
fromThe Drum
5 days ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Programmatic trading is expanding beyond digital display into TV and out-of-home advertising, changing buying models and improving targeting and efficiency through audience and situational data.
fromThe Drum
2 months ago
Marketing tech

Adobe: 62% of brands will take their programmatic media trading in-house by 2022

62% of brands will bring programmatic media buying in-house by 2022, while programmatic TV, data-driven personalization, and increased programmatic spending rise in priority.
fromThe Drum
5 days ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

more#programmatic-advertising
#linear-tv
more#linear-tv
Marketing tech
fromExchangewire
4 months ago

Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory

Nippon TV appointed PubMatic as a Premier Partner to enable programmatic access to its broadcast inventory, combining linear-TV scale with digital targeting, reporting, and optimisation.
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