Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger
Comcast Advertising is offering linear TV inventory programmatically via FreeWheel, enabling targetable, biddable buying now and expansion to more platforms and publishers.
Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory
Nippon TV appointed PubMatic as a Premier Partner to enable programmatic access to its broadcast inventory, combining linear-TV scale with digital targeting, reporting, and optimisation.