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Marketing tech
fromExchangewire
4 days ago

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell integrates with FreeWheel to enhance advertising efficiency and access to premium video inventory in the streaming ecosystem.
Marketing tech
fromAdExchanger
4 months ago

Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad Server | AdExchanger

Lionsgate selected Comcast's FreeWheel as its exclusive ad server to manage and sell expanding FAST and streaming VOD ad inventory while gaining ad-tech guidance.
#programmatic-tv
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