Media industryfromBusiness Insider1 month agoRead the memo Paramount leadership sent describing why it's laying off 3.5% of US staffParamount is laying off 3.5% of its US workforce in response to declines in linear TV.
MarketingfromEMARKETER7 months ago4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.