MarketingfromThe Hollywood Reporter4 months agoGlobal Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
MarketingfromThe Drum6 months agoIs SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
fromForbes3 months agoMarketingStudy Finds Advertisers Benefit From TV Campaigns Using More CTVReallocating ad spend from linear TV to CTV can improve campaign efficiency significantly for brands.There is a notable mismatch in advertising spend vs. viewing share between linear TV and CTV.
MarketingfromThe Hollywood Reporter4 months agoGlobal Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
MarketingfromThe Drum6 months agoIs SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
fromForbes3 months agoMarketingStudy Finds Advertisers Benefit From TV Campaigns Using More CTVReallocating ad spend from linear TV to CTV can improve campaign efficiency significantly for brands.There is a notable mismatch in advertising spend vs. viewing share between linear TV and CTV.
fromEMARKETER4 months agoMarketing4 CTV ad spend trends to track in 2025By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
MarketingfromEMARKETER7 months agoSocial media users will surpass linear TV viewers next yearUS monthly social network users are projected to reach 236.4 million, surpassing linear TV viewers at 228.6 million in 2024.