Marketing techfromExchangewire1 month agoVevo Partners with Adelaide to Launch 'Attention Guaranteed'Vevo and Adelaide launched 'Attention Guaranteed' to secure minimum attention scores across CTV, mobile, and desktop, optimizing ad quality and reducing wasted spend.
Marketing techfromExchangewire2 months agoAdelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality to Sell-Side CurationAdelaide's AU metric is now available in Index Marketplaces, enabling sell-side curation and buyers to evaluate and package media quality at scale.