#adtech-infrastructure

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#programmatic-advertising #privacy-first-technology #european-growth-rankings #digital-media-platforms
Marketing tech
fromExchangewire
6 days ago

MarkApp Ranked Among Europe's Fastest Growing Companies in The Financial Times FT1000 2026 - ExchangeWire.com

MarkApp ranked 2nd in IT & Software and 11th overall in FT1000: Europe's Fastest-Growing Companies 2026, demonstrating exceptional revenue growth through privacy-first programmatic advertising technology.
fromThe Drum
1 month ago

The custom adtech renaissance: why owning your stack matters in 2026

The digital advertising world is entering a reset. As privacy laws tighten, cookies vanish, and platform fees rise, companies are reclaiming control. Avenga's Pedro Carrascosa reveals why 2026 will be the year of the custom adtech renaissance - a shift toward building and owning adtech infrastructure. For more than a decade, we've all seen how big brands, publishers, and media companies have relied on big adtech vendors to power their digital advertising. And it worked, until it didn't.
Marketing tech
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