#advertiser-spending

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#podcast-advertising #february-rankings #investment-trends #sports-genre #netflix-advertising #ad-platform
Podcast
fromRAIN News
1 month ago

Quince, McDonald's top Magellan podcast advertiser lists

February rankings show top podcast advertisers with significant investment changes, particularly in the Sports genre and notable increases from Anthropic and Meta.
Television
fromDigiday
2 months ago

Future of TV Briefing: Netflix's in-house ad platform launch has led some advertisers to double spend

Netflix's in-house ad platform increased advertiser spending by 50% or more through expanded targeting and measurement capabilities.
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